{"id":5138,"date":"2026-05-12T02:35:38","date_gmt":"2026-05-12T00:35:38","guid":{"rendered":"https:\/\/unitic.co.za\/?p=5138"},"modified":"2026-05-14T02:54:51","modified_gmt":"2026-05-14T00:54:51","slug":"from-a-fathers-cancer-battle-to-exhibiting-across-africa","status":"publish","type":"post","link":"https:\/\/unitic.co.za\/?p=5138","title":{"rendered":"From a Father’s Cancer Battle to Exhibiting Across Africa."},"content":{"rendered":"\t\t
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UDG Accelerator \u2014 Success Story<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From a Father's Cancer Battle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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to Exhibiting Across Africa.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How the Unitic Digital Growth Accelerator transformed Good and Healthy Life Pty Ltd  a South African herbal wellness brand from invisible to unstoppable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Web Design & UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Strategy & SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hosting & Maintenance\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Custom Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Born From Love. Built With Purpose.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Origin Story<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In 2019, Tshegofatso wasn’t thinking about starting a business. She was thinking about her father fighting cancer\u00a0 and desperately searching for natural solutions to support his healing. That search led her deep into the world of traditional herbal knowledge: turmeric, ginger, cinnamon, cayenne pepper, garlic, and a dozen other powerful plants that had sustained communities for generations.<\/p>

What began as a mission to help one person heal became the foundation of\u00a0Good and Healthy Life Pty Ltd<\/strong> <\/a>\u00a0a natural wellness brand built on the belief that nature already holds the answers. Over the years, Tshegofatso developed more than a dozen unique herbal tea blends and spice mixes, each formulated to support specific health needs: immunity, detoxification, digestion, and energy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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” My journey started because I wanted to help my father. Over the years, I realised there were thousands of people who needed access to natural, trusted, affordable wellness products \u2014 and I had the knowledge to provide them.”

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\u2014 Tshegofatso, Founder, Good and Healthy Life Pty Ltd<\/cite><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The products are 100% natural, free from preservatives and artificial chemicals, and rooted in both traditional African herbal knowledge and globally recognised wellness ingredients. But having extraordinary products wasn’t enough \u2014 she needed a brand and a digital presence that could match the quality of what she was selling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Products<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Good and Healthy Life Offers.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A range of natural health and wellness products designed to support everyday well-being using traditional herbal knowledge natural, preservative-free, and packaged for health-conscious consumers.<\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Products<\/figure><\/div>
\"Products<\/figure><\/div>
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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brilliant Products. An Invisible Brand.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Before joining the UDG Accelerator, Tshegofatso faced challenges that many talented South African entrepreneurs know all too well. Her products were exceptional but the world couldn’t see them.<\/p>

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Digital Visibility\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the biggest challenges I face is visibility and consistency online. My business has a powerful story and quality products, but I lack the digital tools and knowledge to showcase that effectively. Creating professional content, reaching the right audience, and keeping my platforms active has been difficult without proper digital training<\/p>

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Brand Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For brand identity, the challenge is making my products stand out with clear, attractive messaging and packaging that reflects our values natural, healthy, and rooted in tradition. Right now, much of my branding is self-taught and needs refinement.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Market Reach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing support will help me reach a wider audience beyond my local market, while branding will allow me to build a stronger identity that reflects the heart of my business\u00a0 natural, trusted, and community-rooted.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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These are not unique struggles. Across South Africa, thousands of talented entrepreneurs with extraordinary products remain invisible simply because they lack access to professional digital tools, branding expertise, and the financial resources to close that gap. The UDG Accelerator was built specifically to solve this problem.<\/p><\/div><\/section>

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The Transformation<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before the UDG Accelerator vs. After.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The difference between where Good and healthy Life was before the programme, and where it is today, is not incremental. It is transformational.<\/p>

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Before<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Products<\/figure><\/div>
\"Products<\/figure><\/div>
\"Products<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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After<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"X-Stand_Banner_Mockup_1\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Thank<\/figure><\/div>
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tShop Good and Healthy Products<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About the Programme<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What Is the UDG Accelerator?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The\u00a0UDG Accelerator, <\/strong>short for the\u00a0Unitic Digital Growth Accelerator<\/strong>\u00a0 is a 12-week programme powered by Unitic Creative Studio<\/strong>, a Cape Town-based creative agency.<\/p>

Unlike workshops that end with notes and handouts, the UDG Accelerator is built on one principle:\u00a0complete execution<\/em>. Every entrepreneur who completes the programme leaves with a fully built business system\u00a0 a live website, a professional brand identity, product photography, digital training, and market-ready exhibition materials. Nothing is left unfinished.<\/p>

The programme is available independently and is currently being offered to partner institutions\u00a0 including universities, Municipalities, Incubators and training organisations to support african SMEs, student and graduate entrepreneurs who have the talent and the product, but lack the digital infrastructure to compete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrivate Partners<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Already working\nwith entrepreneurs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you’re a municipality, incubator, university or government programme with entrepreneurs who need real digital transformation, not more workshops bring Unitic in as your execution partner. We offer a custom package that integrates into your existing structure. You focus on your people. We deliver the results.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scoped to your cohort size, timeline, and community goals. Let’s talk.<\/strong><\/p><\/div>

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